ITAC, Council Fire & City of Toronto mark new chapter in Indigenous tourism at the Spirit Garden
The Indigenous Tourism Association of Canada (ITAC) marked a major milestone on July 11 with the launch of its new multi-year Operational Plan at the Spirit Garden in Nathan Phillips Square. Hosted in partnership with Toronto Council Fire Native Cultural Centre and the City of Toronto, the gathering brought together Indigenous leaders, residential school survivors, entrepreneurs, tourism experts, and city officials to celebrate ITAC’s 10th anniversary and unveil a plan backed by $35 million annually through Social Impact Funding. The plan aims to grow Indigenous tourism businesses, expand the workforce, and strengthen infrastructure and marketing support—laying the foundation for long-term cultural and economic resurgence. ITAC President and CEO Keith Henry moderated the event and shared the vision behind the strategy. He was joined by Jason Johnston, Ontario rep and tourism operator, who highlighted the sector’s growth and the need to support authentic Indigenous experiences. Council ...